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Tickets to these fashion shows are coveted. They are very performative. There’s always an element of surprise. A tactical build-up of anticipation. This retail concept is also about amplifying anticipation into surprise while also, perhaps paradoxically, trying to slow down the shopping, viewing and fitting experience to provide a visceral and social experience.
— Jun Tsujimoto, Jasmax Principal
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SGC interior
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Project Details

Client
Stolen Girlfriends Club
Sector
Commercial
Location
Te Whanganui-a-Tara Wellington
Discipline
Interior Design
Status
Completed: 2022
Size
150sqm
Design Collaborators
Alt Group (Stolen Girlfriends Club’s brand partner)

Awards

2023
NZIA Local Awards - Interior Architecture Award
2023
Best Awards - Spatial: Retail Environments - Gold
2022
Red Awards - Excellence in Innovation Winner