An inverted disco ball, pumping with light
Providing a sense of mystique and intrigue from the street, slot apertures cut into a 20m-long, 1m-deep, blackened wall, providing minimal glimpses into the store interior, making seasonal store renewal and replenishment a curatorial act. Store access is purposefully slowed down, and anticipation conversely ramps up as visitors traverse a 20m-long walkway to enter a dramatic, amorphous silver-lined space.
Described by Stolen Girlfriends Club Creative Director and Co-Founder Marc Moore as an “inverted disco ball, purposefully pumping with light in the centre to draw in customers,” from the interior, the perimeter wall ripples with textural silver foil to generate a white noise and visual static stage that heightens the presence of products on display.
Stolen Girlfriends Club’s collection release parties, which over time have achieved mythological status, were also a key driver for the design concept.