Sophie Peck

Sophie Peck leads business development at Jasmax, bringing over a decade of experience helping professional services firms grow with purpose. Her work spans business development, pursuit strategy and market positioning, always with a focus on what drives results: strong relationships, commercial acumen, and purposeful storytelling.

Sophie is skilled in leading complex pursuits, shaping compelling value propositions, and delivering high-impact proposals, often in technical or highly regulated environments. She brings structure when things feel complex and builds trust quickly with sector and technical experts, aligning multi-disciplinary teams and keeping the client front and centre.

Her experience spans management consulting, technology, legal and IP, public sector, infrastructure, health and defence, including eight years in pursuits strategy and leadership at EY, giving her a broad commercial perspective that she brings to every opportunity at Jasmax.